Business Details
42 Years
experience
Emergency
services
Your Trusted Property Management Partner in North Carolina
TradeMark Residential has evolved over the last 40 years to provide personalized, customized property management services to communities such as Raleigh, Durham, Wilmington, Spring Lake, and Fayetteville. Our team members make it happen. From modest beginnings, TradeMark Residential has grown to be one of the most recognized and trusted property management firms in North Carolina. We are driven by a powerful principle: pay it forward. We actively seek ways to create lasting positive change, leaving a ripple effect of kindness in the communities we serve. Our mission has always been to provide exceptional property management experiences to owners and tenants by leading with love and exceeding expectations. Our core values guide every action: doing whats right with honesty and integrity, walking the talk by turning promises into action, striving to be the best in all we do, and most importantly, enjoying the ride while fostering a positive, collaborative spirit.With an in-house maintenance team, industry certifications, and decades of experience managing rental properties in Raleigh, Durham, Charlotte, Wilmington, Atlanta, and Savannah, we are best positioned to help you begin a successful investment career or grow an existing real estate portfolio. Leading with love and never compromising our values, TradeMark Residential offers a higher standard and a different path towards investment success. Our online portal, accessible 24/7, streamlines your access to all information pertaining to your rental property swiftly and conveniently. We also facilitate regular meetings with your dedicated property management team to ensure comprehensive communication and optimal property management.
Services
Property Management
Real Estate Services
Resident Relations
Maintenance
Marketing
Details
- Year established: 1984
Highlights and features
- We offer 40+ years of experience in property management across the Southeast.
- Our team provides 24/7 emergency maintenance services.
- We implement rigorous tenant screening compliant with North Carolina regulations.
- Customized services tailored to your property's unique needs.
- We utilize advanced technology for transparent owner and resident portals.
What people say
Promptness and professionalism
Amazing property manager
Swift and easy process
Breeze to use
Night and day difference
Services
Property Management
TradeMark Residential provides comprehensive property management services tailored to owners' needs. Our team handles day-to-day operations, financial reporting, and tenant relations while ensuring compliance with local regulations. With 40+ years of experience and a focus on technology-driven solutions, we maximize returns for property owners across the Carolinas and Georgia.
Real Estate Services
We offer expert real estate services for buying or selling properties in North Carolina. Our brokers provide market analysis, marketing strategies, and personalized guidance to ensure seamless transactions. With deep local market knowledge, we help clients achieve optimal outcomes in residential and commercial real estate deals.
Resident Relations
Our resident relations team ensures a positive living experience through responsive communication and efficient service. We maintain high tenant satisfaction by addressing maintenance requests promptly, fostering community engagement, and providing 24/7 emergency support through dedicated portals and direct contact channels.
Maintenance
TradeMark Residential offers 24/7 emergency maintenance and preventative repair services. Our in-house technicians and vetted vendors ensure timely, cost-effective solutions while maintaining property value. We implement strict quality control measures and insurance requirements for all contracted work exceeding $5,000.
Marketing
Our marketing team creates customized strategies to attract qualified tenants and maximize property visibility. We utilize digital platforms, social media, and data-driven analysis to optimize rental pricing and occupancy rates. Our approach combines local market expertise with national best practices in property promotion.
People
Jim Harris
CEO/Principal
With over 20 years in real estate and family business roots, Jim Harris leads TradeMark Residential's growth across multiple markets. A CCIM designee, he focuses on strategic operations and long-term value creation while serving on community boards like the American Red Cross of North Carolina.
Kina Roberts
Vice President, Rental Homes
Kina brings nearly 20 years of property management experience and a real estate license to her role. She prioritizes exceptional service and community relationships, reflecting TradeMark's mission. Outside work, she enjoys family time and nurturing her plant collection.
Robert Hodge
Vice President, Institutional Communities
With 30 years in multifamily operations, Robert leads acquisitions and capital improvements across the Southeast. He focuses on creating win-win relationships with property partners while homeschooling his two youngest sons and supporting their extracurricular activities.
Ed Batchelor
Business Development/Owner
Ed contributes 50+ years of multifamily and single-family home expertise. Formerly President until 2022, he now consults while spending quality time with his family, including four grandchildren, and maintaining active involvement in community activities.
Bo Winn
Broker / REALTOR CCIM
Bo founded Capital Investments Realty in 2009 and joined TradeMark in 2015. A CCIM since 2008, he specializes in investment properties and serves on industry boards. He volunteers with Boy Scouts and enjoys tennis and golf with his family of 48 years.
Questions
How does TradeMark Residential handle emergency maintenance?
We provide 24/7 emergency maintenance services through dedicated hotlines and rapid response protocols.
What tenant screening process does TradeMark use?
Our rigorous screening includes credit checks, employment verification, and compliance with North Carolina regulations and federal housing laws.
How can owners access property information?
Owners receive monthly financial reports and access to our online portal with real-time property performance data.
What areas does TradeMark Residential serve?
We manage properties across the Carolinas and Georgia, including Raleigh, Durham, Wilmington, and Fayetteville.
How does TradeMark handle property marketing?
We create customized marketing plans using market data analysis and cost-effective resources to optimize rental income.
Reviews (4)
Ashley Lucy
Jun 18, 2022
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I signed up to do a self-guided tour but when I got to the home there was no key in the lock box. I called and called and called but I could not get an answer from anyone. I also sent text messages and left a voicemail but no one has gotten back to me yet. I had to give my credit card information just to sign up to do the self guided tour and for no one to give me a call back is very suspicious. With this first impression I know I do not want to do business with them.
Richell Ragin
Mar 24, 2022
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I had an issue with my Dryer. Danny from maintenance is great. He kept me informed and did an amazing job with my request. Danny represents Trademark well.
Lauren Federer
Mar 01, 2022
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The office and your property manager will be unreachable. Maintenance is the only reliable person who will answer the phone. After you sign that lease, get ready to be wholly and completely ignored, despite the urgency or importance of your issue. Never before have I had such a poor, disconnected experience, even with heartless corporate realty companies (who at least have the decency to hire people with proficiency in phone communication).
Nicole Nudelman
Mar 01, 2022
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My lease is ending August 31st and I've been trying to reach my property manager, Kina Roberts, for over 3 weeks now with a few questions. After about 6 phone calls and voicemails and just as many emails she got back to me with one misspelled sentence that didn't even address everything I asked. there is a similar review below and trademarks policy is to get back within one business day, that has never been the case.
She is incredibly hard to get ahold of and always very short whenever I can actually reach her. Denise at the front desk is great though, very friendly and always quick to help. In addition the maintenance staff was great to work with. My low star rating is solely for my experience working with Kina. She is a renters main point of contact, customer service should be at least somewhat of a priority.
She is incredibly hard to get ahold of and always very short whenever I can actually reach her. Denise at the front desk is great though, very friendly and always quick to help. In addition the maintenance staff was great to work with. My low star rating is solely for my experience working with Kina. She is a renters main point of contact, customer service should be at least somewhat of a priority.
